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In
1970 temperance enthusiasm
combined with the lager bans in
municipalities severely complicated Olvi’s
operations, because there were more
prohibition municipalities (i.e.
municipalities in which the municipal
councils had forbidden the sale of lager in
the shops and/or bars in their area) in Olvi’s
marketing area than anywhere else in the
country. When the cost of market area
expansion proved problematic, it was decided
to rationalise the operation. The market area
was reduced and so whilst the litre-amount of
sales diminished, profitability improved as a
result of the operational savings.
In
1977 new legislation
forbidding alcohol advertising enters into
force. Olvi renewed its labels.
In 1978 Olvi marked its Centenary year. Between 1971 and 1980 soft drinks were Olvi’s best-selling product.In 1987 Olvi decides upon share issue leading to OTC listing. A total of 12.3 million marks is collected from the new issue. The money is used, for example, to increase the tank capacity of the fermentation cellar. Olvi’s
tremendous subsequent growth was triggered as
a result of the share issue.
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