Olvi

The barrel logo became the only official logo of the brewery

The positive and Olvi-like logo has been with the company since 1952. According to the consumer research conducted by Consumer Compass Oy, the barrel logo is perceived to capture the attributes of personality, sympathy and quality, in addition to positive thinking and Olviness.

Appreciation of the logo is further increased by its distinctiveness compared to the logos of other companies.

Olvi Group’s gross investment is exceptionally noteworthy

Investment increases to MEUR 27.8 compared to the previous year’s MEUR 14.8.

The most central domestic investments lay in the refill line for recyclable bottles, automated high-storage and refill line for can products.  The refill line for recyclable products of the Estonian AS A. Le Coq brewery is introduced and the glass bottle line is expanded and made more versatile. The warehouse capacity of the Latvian A/S Cesu Alus brewery is expanded and the wastewater management system is upgraded to become even more environmentally-friendly.

The filling capacity of Latvian can products also increased following the introduction of the new filling line. An increase in production capacity of the Lithuanian AB Ragutis brewery is enabled by additional investment in the CKT fermentation tanks and the refill line for recyclable bottles that was introduced in July. In October 2008 Olvi expands eastward in a move to ensure its future growth through the acquisition of a 51 percent shareholding in the Lidskoe Pivo brewery in Belarus. This is a natural progression for Olvi as the company already has a stake in the brewery business in Estonia, Latvia and Lithuania.

In 2008, the entire industry suffers a setback in the slower-than-expected transfer to the new refundable, recyclable plastic bottle system. The costs of two systems are a burden on the entire Finnish brewing industry. The brewing industry has to adapt its operation to the changes in the operating environment.